The business principal, Christine Ward, is a graduate in Agricultural and Forest Sciences from Oxford University who, after a year or two working on farms in Southern England, discovered market research. Furthermore, she realised that she was good at it.  During the 1980s she developed her skills in specialist markets in large London-based agencies before setting up her own business just north of Cambridge, UK, in 1990. 


She provides the main executive input into project design, management and reporting and works with a hand-picked team of specialists who provide recruitment, fieldwork and analysis.


Christine is a Full Member of the Market Research Society, an MRS Company Partner and a member of the Independent Consultants Group.


CWAMR operates from a neighbouring office to Simon Ward’s consultancy and analysis businesses Increment Ltd and Inside Track www.increment.co.uk  However, although CWAMR does from time to time provide market research input for Increment Ltd, it should be stressed that the market research projects undertaken by CWAMR are confidential to that business and client confidentiality is strictly observed.


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© Christine Ward